Aswad is a community dedicated to what its members like to call “Ink Culture”. It explores the stories and art behind inked skin in North Africa.

It is about self-expression. It’s an invitation to meet people from all walks of life who are drawn to tattoos for different reasons because they find them beautifulempoweringtherapeutic or a tangible way of holding on to important memories. Sometimes seen as our soul’s apparel …

Carefully curated, our editorial content discusses tattoos in their rich cultural history and current tattoo trends in North Africa. Tales of a modern way of life where « Ink » took a huge part of our urban life.